‘Star Trek’ Mobile App Kicks Off Super Bowl Campaign

The app was designed to be a one-stop shop for Star Trek fans. It includes a news feed feature that shows off Star Trek news articles from around the web. When the film gets closer to release, users will also be able to pre-order tickets for the app from Fandango.In addition to information, the app also has a series of various “missions” that fans can participate in to unlock access to exclusive images, video clips and the chance to win Star Trek prizes.
One mission is to watch the Star Trek Into Darkness teaser trailer. Using the app, users press a “listen” button and when held up against a computer screen or TV. The app then scans the soundwaves and unlocks content for users.