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Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts
Apple has extended its lead as the top U.S. smartphone-maker, by grabbing another 3.5% of total market, according to ComScore‘s latest data.
The Cupertino, Calif. giant captured a formidable 37.8% of the U.S. market during the three-month average period ending January 2013, leaving its competitors in the dust. (ComScore compares stats from this period to the three-month average period ending October 2012.)

Rival Samsung clocked in at 21.4%, followed by HTC, Motorola and LG with 9.7%, 8.6% and 7%, respectively.

Apple Remains the Top U.S. Smartphone Maker, Report Says

If your kid asked if he could watch TV or play on the iPad for an hour, which would you let him do? Naturally, it depends on what your child is doing on the iPad, but does your instinct prompt you to answer any particular way? That question gets asked of me all the time by my son and my first thought is always the TV.

Yes, I know there are tons of amazing educational apps out there. I’m not against iPad usage for kids by any means, but with my own, I tend to take a slightly different stance. It has really only been in the past year that the iPad has become such a treasured pastime for my son, thanks to his discovery of the FIFA Soccer and Madden Football apps. If left to his own devices, he would likely tap and swipe for four hours straight without breaking to eat, use the bathroom or straighten the inevitable c-curve his back would form into.

While there’s no time to play on the iPad during the week, we started getting lax with monitoring his usage on weekends, sometimes coming downstairs to find him sitting in the exact same place (and exact same position), without us realizing how much time had elapsed. Whenever I would mention how entrenched he’d be in his iPad, he’d respond with something like, “I watch movies and those are two hours. At least with the iPad, I’m doing something and not just sitting there.” Valid point.

Tablets vs. TV: Which Screen Time Is Better For Your Kids?

Any illusions that marketers have gotten this whole social media thing down pat will be blown away by the latest findings from Technorati Media’s 2013 Digital Influence Report, which suggests that for everything the media spends across social platforms, the most desired influencers aren’t even being reached.
The new report points out a huge disconnect: only 11% of corporate social media budgets are devoted to advertising on blogs and influencer sites. But fully 86% of the influencers these corporate brands are trying to reach are using blogs as their primary publishing platform.

Brands And Advertisers: It’s All About Facebook

The mismatch is pretty clear in Technorati Media’s report. Typically, just 10% of the total digital marketing budget is devoted to a social ad strategy. Of that slice of the pie, 57% gets tossed at Facebook ad buys, 13% at YouTube and another 13% at Twitter’s sponsored tweets. Just 6% is spent on influencers and 5% on blogs.

Brand Marketers Totally Miss Social Media Influencers

If you love social media, Facebook isn’t the only place you can launch an awesome career. In fact, these seven social networks are all amazing places to work—and they’re all hiring, too. Take a peek inside the offices of these cool companies and learn more about their culture, team and extra-fun perks.

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Beyond Facebook: 7 Social Networks You Should Work For

It’s not exactly easy to tell if someone is who they say they are on Vine, Twitter’s new video-sharing app. Case in point: There’s an account with the username Vine. Who is it? Hard to tell — maybe it’s run by the company; maybe it’s an unknown, opportunistic individual.
Duplicate usernames and easily faked profiles mean it’s difficult to ascertain the legitimacy of high-profile Viners (if that’s what we’re calling them). For now, our best way to tell who’s who on Vine is if verified Twitter accounts plug their six-second videos, or if they pop up when you look for people to follow via connected Twitter accounts.

Now it appears that Vine is playing around with ways to verify accounts. Rus Yusupov, Vine’s cofounder and creative director, has a Twitter-verified badge-style stamp that looks like this on his profile.

Vine Quietly Adds Verified Badges for High-Profile Users

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